Date: Fri, 11 Jun 1999 20:39:58 +0100 From: "Pall Singh" <psingh.lehalnopsamternet.com> Subject: Re: Update: European makers mostly ignore psycho-babble
I thought they had already been bought by Renault or some other French company. comments4unopsameja.com wrote in message <7jq7bl$6uk$1nopsam1.deja.com>... >A few weeks ago, there was a stunning realization that Mercedes >had acquired the rights to *real* names for cars with their >purchase of Chrysler. The threat of the the 500 being renamed >Ambassador, and the SL being renamed Gremlin, has prompted action >by the other European makers. > >BMW has entered secret negotations to buy Nissan. They plan >to use Maxima for the 5 series, and Altima for the 3 series. >Exactly how they can have two cars in the lineup with names >that mean *the best* remains unexplained. Perhaps egocentric >buyers will ignore the silliness and accept the badly needed >boost to their self-esteem offered by these names. > >In the meantime, Volvo plans to expand the illusion of offering >an advanced car by renaming models using symbols from the >Period Table of Elements. The pipe smokers will probably bite >off the stems in excitement. > >Saab will take the mystic approach. They already use the "-" >in model names. They will increase the mystery of what the >names mean by adding other typewriter symbols such as , "#", >and "%". > >But Mercedes still has the upper hand. On June 4, they registered >the most pretentious names possible. They now have the exclusive >rights to name their cars "$$$$", "$$$$$$", and "$$$$$$$$". > > >Sent via Deja.com http://www.deja.com/ >Share what you know. Learn what you don't.
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