Date: Tue, 19 Jun 2001 17:37:53 +0200 From: "Trond Arve Hjelle" <saab900nopsamne.no> Subject: Re: Mercedes smokes BWM/Saab/Volvo with better model names
"reid" <rmaynardnopsamr.com> skrev > > The *Idea* (marketing) behind using the more anonymous number/letter > (740i, S40, C220) is to play down the individual model in favor of the > Marque (BMW, Volvo, M-B). > > The thinking is that you may become model loyal (Camero's are good, but > Blazers are bad). If they keep models more anonymous, you say things > like "I drive a Volvo", not "I drive a S40" ... but with Chevy, people > say "I drive a Corvette" or "I drive a Lumina", not "I drive a Chevy". Nope, I say "I drive a Chevy"...... -- Trond-Arve Hjelle 87' SAAB 900c saab900nopsamne.no www.saab900turbo.com ICQ: 29906725