Date: 12 Oct 2001 14:12:56 GMT From: blockthisnopsamcom Subject: Re: Saab's Image in the US
Guava Baby <guavababynopsamspring.com> wrote: > It's something that's been grating me for a while. While they have a > great word of mouth rep, the commercials are ungodly bad. Nah, the worst is over with. Remember the "find your own road" ads where the copywriter took several blatant swipes at... oh, the horror... "conservatives"? And the one where they said something to the effect of "If you're too smart to listen to talk radio, drive a Saab." Nothing like cutting your potential market share in half! I mean, I'm > embarassed whenever a Saab ad comes on tv. Last year that had those > corny "Saab vs. ... " spots. Now they've got some snotty ad with the > 9-3 convertible about "be nice, give them a second look." Aigh! > Message to Saab: stop spending money killing your good reputation. > Eyah. They're making Saab owners out to be pretentious image-conscious > schmucks and it just ain't right. > Leigh > 1990 900S 150K
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