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Date: Wed, 12 Dec 2001 05:10:44 GMT
From: victoriaeregdy <V.B.EREGDYnopsamC.UK 'NOSPAM'>
Subject: Was your Saab recalled?


Hi! I am currently writing my dissertation, which is about product recall strategies of companies. I want to find out how people react when a product is recalled. And how the firms behaviour during the recall affects you, the consumer. I need help, your help to understand how consumers react to the firmís behaviour during this period. So that the recalls are handled more swiftly and the service provided to the consumer is improved. All information will be kept confidential, I am only trying to predict a trend in consumerís reactions product recalls. If you fill out and return the questionnaire to me, you will be participating in a draw for a French Champaign, which will be sent to you. I would be very grateful if you would answer my questionnaire and send it back to me. Thank you, Victoria. Please answer the questions below and send to V.B.EREGDYnopsamC.UK, when you finish. 1. male or female: 2. age: 3. Please mark an X by the answer which applies to you. School child Student Employed Unemployed Retired Other 4. In which industry to you work? 5. How would you categorise your income? E.g. low: £5000. High: 25000. Mark an X by the correct category. Low Medium High Very high 6. Have you ever owned products, which have been recalled? If no, go to question 14. 7. What was the last product you owned, which was recalled? 8. Describe how the product was recalled. E.g. newspaper ad, they called you, etc. 9. Did you think the firm handled the recall satisfactory? a. If no, why not? b. If yes, why? 10. How did the recall effect your opinion of the product? 11. How did the product recall effect your opinion of the company? 12. Name five good things and five bad things about how the recall was handled. 13. Will you consider buying this product again? a. If yes, why? b. If no, why? 14. How would you evaluate the strategy used to recall the product on a scale from one to ten? 15. Even though you have not owned a product which has been recalled, would you consider buying a product, which you have heard has been recalled a long time ago? a. If yes, why? b. If no, why? Thank you for your participation in this questionnaire:) Best regards Victoria Eregdy, V.B.EREGDYnopsamC.UK This message posted via FORUMZ.COM FORUMZ.COM, Not your Father's USENET! www.forumz.com

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