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Date: Wed, 09 Jan 2002 05:31:43 GMT
From: "Matt Wheeler" <jmwhee0nopsamedu>
Subject: Re: Viggen in C&D 2/02 Shootout


"Bob" <uctraingNOSPAMnopsamanet.com> wrote in message news:jjan3uc4ba1sjl9h2juokcbng387chvuh9nopsamcom... > On 8 Jan 2002 08:52:12 -0800, johsnopsamanytime.co.uk (Johannes H > Andersen) wrote: > > > >Lexus IS200/300 are actually re-badged from Toyotas in Japan, this may > >explain some of the cheap features. The boot (trunk) cover has some > >naked steel supports which can cut into a suitcase. > > There is no Lexus in Japan. They are all Toyotas. They do manufacture > some very expensive Toy's over there, including some one-of makes for > the Royal family. > > Over in the USoA, they market the Lexus brand (quite successfully, I > might add) as a 'luxury" line to differentiate it from a Toyota. > It's still just a Toyota, but the "brand identity" strategy has > definitely worked with "sucker born every minute" Americans > I am in the latter group (Americas), not the former(suckers). > > Bob > Its the same with Honda and Acura, and Nissan and Infinity. Mazda was planning on doing the same but it didn't pan out. American companies do it too. Ford = Mercury = Lincoln = Jaguar. Its just the normal state of business. -- Matt Wheeler

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