Date: Mon, 9 Sep 2002 18:26:35 +0200
From: "Mark Gerritsma" <magernopsam.nld>
Subject: Re: Engine in the 9-3 sport sedan


"Goran Larsson" <hohnopsamlid.invalid> schreef in bericht news:H2524w.AKznopsamove.se >>> You clearly did write that they use an Opel engine: > >> Exact quote: 'In an effort to cut costs they now use a modified Opel >> engine.' Where does it say they use an Opel engine? > > The engine is not an Opel engine that was modified by Saab. Both Saab > and Opel took the Lotus designed L850 engine from GM and modified it > to suit their needs, so saying that "they now use a modified Opel > engine" is wrong. You have it your way: 'They now use a modified GM engine" >> It says modified >> Opel engine. So it isn't an Opel engine anymore. > > I would think that most people would agree with me that even a > modified Opel engine is still an Opel engine. I don't agree. Most people just look at the engine and by the labels on it say what brand it is. Take the Volvo 480 I used to own. Most people wouldn't even know it had a modified Renault engine. But it had been modified so much, that parts weren't interchangable anymore. So by your logic it had a Renault engine and by most peoples logic it had a Volvo engine, built by Renault and based on a Renault design. >> And if GM is in it's right mind, they should never ever make any of >> their brands use stock parts from the parts bin. Because everytime >> manafacturers did that it cot them their brand identity. > > Has Opel lost their brand identity by using gearboxes from Saab? Has GM essentially killed the Oldsmobile brand? Has Chrysler basically done the same with Plymouth? What I mean is, in this case GM should take care of their brands and their mostly carefully aquired image. I don't think the average Saab owner would appreciate driving some rebadged GM product. Instead they want a car that's inline with the heritage set by previous models. Strangely enough most brands with image problems have their roots in the US. >> Look at the >> stir Ford caused by using a ford switch in an Aston Martin DB7. That >> is simply not done. > > Porsche has used switches and other parts from the VW parts bin for > a long time. Has this caused Porsche to loose their brand identity? Porsche is a real bad example here. VW is a part of the Porsche history, without Porsche VW wouldn't even have existed. -- Mager

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