Date: Sun, 01 Dec 2002 11:49:26 +0000
From: Johannes H Andersen <johsnopsamfitter.com>
Subject: Re: News from Saab / Factory / Financial /Job Cuts


Four Weis wrote: > > If Saab would produce a great car at a great price - and still make a profit > and market it just right, they might have a chance. There are just too many > good cars available. It has become a price and marketing issue and Saab is > priced too high considering the competition. Saab used to be a niche market > car, but it has evolved. They look like and performs like so many other > brands - brands with a better reputation for reliability, durability at a > lower price. Hmm, I don't like the high prices of the new 9-3. The 9-5 is very popular in the UK, judging from the numbers I see on the streets. But I've yet to spot a new 9-3 outside a showroom. It is a difficult sector. Audi has a new efficient 2.0 engine, and then there are good cars lower down the pecking order, e.g. Honda, Renault. Furthermore, the Saab 2.2 Tdi is behind modern Volvo and BMW diesels in economy and refinement. I'm not a great fan of diesels anyway, but the diesel market is ever growing in Europe. Johannes http://sizefitter.com

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