Date: Tue, 28 Oct 2003 20:09:29 +0000 From: Johannes H Andersen <johsnopsamfitter.com> Subject: Re: It's official - Saab on a deroute.....
Goran Larsson wrote: > > In article <3f9e9abb$0$29415$edfadb0fnopsamd15.news.tele.dk>, > Henrik B. <saabnopsamdsl_nospam_.dk> wrote: > > > If it's to win costumers in the > > low-end segment, they're in for a surprise. People who'll buy this car, will > > find out it's underpowered and has all the bads, that Opels engines suffers > > from. > > Saab have to do this if they want to sell any cars at all in certain > markets. In Germany there is some type of limit at 130hp on company > cars, and without this 122hp engine no Saab manages to get below the > limit. > > I don't think anyone buying the cheaper step-in model with 122hp > expects a speed monster. > > Saab must sell cars in segments that have a large volume. This kind > of car is a must to be able to enter these volume segments. I don't think we'll see that model in the UK, here image and branding is all important. The all turbo range of Saab worked quite well; hey Saab are turbo cars! Audi was reluctant to introduce the 5 door A3 model because the 3 door A3 had a sporty image, whereas the 5 door was seen as a common family mover. Advertising must work as I remember being quite dismayed by seeing the first 5 door A3.
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