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Date: Wed, 07 Jan 2004 14:21:33 +0000
From: Johannes H Andersen <johsnopsamfitter.com>
Subject: Re: Free Saabs?


Derrick 'dman' Hudson wrote: > > On Wed, 07 Jan 2004 11:47:34 +0000, Johannes H Andersen wrote: > > Bob wrote: > >> On Tue, 06 Jan 2004 13:14:22 GMT, "J. Harris" wrote: > >> > >> >At each dealership there is a promotional car equipped with > >> >active OnStar; climb in the car, press the OnStar button, tell the OnStar > >> >operator your name and other information, then you'll be immediately told if > >> >you've won a new car. > >> > >> I'm guessing that the answer is "no", "no", "no", until somewhere > >> around the end of the 60 days :-) > > > > Once visited a FIAT show room, they had a promotion that you could win a free > > car if you went along. Stupidly I did. A lady told me to look inside a car > > (a new model) for a card with a number on it. I had a good look around inside > > the car, the new seats, panels, colours etc., found and reported back the > > card number: 83. The lady then immediately told me that I hadn't won the car. > > Didn't they already know the card number inside the car? So they must have > > known in advance that I was a looser. What a sucker I must have been. > > What you did was look over the car and the sales department hopes that > in coaxing you to look at it that closely you will end up buying one. > Not everyone falls for that, though, and will simply walk away having > not won. > > > As you said, Possibly I came too early in the promo. > > Possibly. I also wonder if these things aren't rigged so that certain > types of people (demographics or personality or something) win to > boost the marketing campaign even further. A very good point. The optimal winning candidate would be a young professional; a mid twenties role model. They could then make some commercial shots of the smiling new owner driving happily away. I read somewhere a story that there is a small SUV aimed at young college student, the company hoping they might then stay with the brand and buy more expensive models later on. However, the cars were snapped up by elderlies, who found the car easy to step into. But the car company weren't happy at all by the OAP image and tried to discourage elderly customers.

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