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Date: Sun, 27 Mar 2005 18:41:48 +0100
From: Pooh Bear <rabbitsfriendsandrelationsnospamail.com>
Subject: Re: Just Do It GM-Change SAAB into "GMW"...dichotomoy


Retroed Bob wrote: > On Thu, 24 Mar 2005 18:48:17 -0500, "Tex" <texnospamm101.org> wrote: > > >Being an owner of a newer Saab, I guess I will place myself in the latter > >category. That said, I have complete respect for the individual views of > >the purists and admittedly, I would love to one day see a return of the > >C900. :-) > > Tex: I think there is a big difference between a Saab engineered NG900 > using some GM parts and a Subaru with a Saab tweaked interior... or a > GM truck with a Saab badge. > > While all brands seem to be going cross platform, the Saab part is > being removed entirely from Saabs. They are doing that with other > acquisitions too. GM is just building a new generation > of what they did with buick/olds/chevy/pontiac. One car, multiple > trims. They've just realized how stupid that was with the original > GM brands and are shutting down redundant products - but too stupid > to realize that they are doing it again with all the brands they > just bought. Corporate morons, once and forever. I think you pretty much summed up my own view there too. GM appear to think that a ' brand ' can be made attractive on the basis of the badge they stick on the vehicle rather than its basic engineering ! I have no trouble wish shared components or chassis where they're good. But you need to keep the vitality of the brand ( especially when it's an upmarket one ) alive. Btw - in former days in the UK, similar vehicles were made by BMC under the Austin, Morris, Riley and Wolseley brands. Not one of them left now. Graham

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