Date: Tue, 18 Oct 2005 09:40:41 -0500 From: Nospam <nospamnospamam.com> Subject: Re: GM File for Chapter 11 on the 18th of October????
I liked the last Aurora and the young set was gravitating to Olds when GM pulled the plug. Marketing 101? Buick has always been viewed as the car of choice for those that don't want to appear ostentatious in a Caddy. Marketing 101? Dan On 10/18/2005 5:51 AM, Jeremy Brown wrote: > The Money article said that they will probably start shutting down the > smaller marks, specifically Buick. Buick, like Oldsmobile before it, is > viewed by many as a tired brand here in the US. They suggested that GM would > probably go with five major brands- Chevy as their mainstream, Caddy as the > luxury, GMC as their commercial line, Pontiac as the performance group and > Saturn as the economy line. Hummer, Saab and Opel/Vauxhall/Holden (OVH for > simplification) were really not discussed. > > If they are going to kill another mark, I would think they would elimnate > OVH or sharply reorganize the OVH low- and mid-tier brands in favor of > Chevy. It would be a logical move on their part as OVH are "local" brands, > each being (mostly) limited to one of GM's geographical markets. Chevy is > currently found in three of GM's six markets- The EU, North & South America. > Chevy and OVH have very similar reach of products though the low- and > mid-tier levels, with OVH having some higher end products that would be > Buick or Caddy in the US. Holden already has product overlap with Chevy and > Pontiac in the US. By merging OVH's low- and mid-tier levels with Chevy it > would establish two things- a single international brand in all six markets > and a simplified product offering. The OVH top-tier brands could become the > equivalent of Caddy of Europe. I now many view the OVH brands with some > scorn overthere, but with some serious work, the marks could be revitalized > much like Caddy was here in the US. > > Saab is a bit of red-haired step child in GM and I honestly do not know what > they will do with it. GM currently aim it as a competitor of Volvo and Audi > here in the States. It is their only European mark in this hemisphere. In > fact, Saab is GM's only European brand that has worldwide brand recognition > in all six of its markets, which I see as a plus for the brand as an ongoing > product. It is a rather American POV, but GM is still a US company. > > Also, according to an AP wire report this morning, the UAW and GM have > reached a tentative agreement to restructure healthcare cost. The Union will > be picking up about 25% more of the costs associated with its members, their > families and retirees. > > Jeremy > > "NeedforSwede2" <carl.robsonnospamcing-czechs.com> wrote in message > news:MPG.1dbe220b3ef81e37989adcnospam.individual.net... >> In article <3rK4f.447668$5N3.294672nospamsc05-news.ops.worldnet.att.net>, >> Jerem43nospamcom says... >> <snipped> >> >>> My sources for this were the Dayton (Ohio) Daily News and Money Magazine >> >from some time in June of this year. >>> (Delphi used to be DELCO which stood for Dayton ELctronic COmponents, I >>> believe) >>> >> Thanks Jeremy. >> It isn't looking good, looks like some of the less mainstream brands may >> get moved along then. >> -- >> Carl Robson >> Car PC Build starts again. http://smallr.com/rz >> Homepage: http://www.bouncing-czechs.com > >
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