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Date: Mon, 17 Apr 2006 10:17:42 GMT
From: SG <sgnospamo.com>
Subject: Re: "Jet-aircraft heritage evident in new Saab 9-5"


On Mon, 17 Apr 2006 09:50:34 GMT Johannes <johsnospam-spam-sizefitter.com> wrote: > > > SG wrote: > > > > On Sun, 16 Apr 2006 20:22:05 GMT > > Johannes <johsnospam-spam-sizefitter.com> wrote: > > > > > > > > > > > Mike wrote: > > > > > > > > Jet-aircraft heritage evident in new Saab 9-5 > > > > The engineering excellence and association with jet aircraft is > > > > definitely in evidence in both of Saab's lofty, new 9-5 models. > > > > > > This is doubtful, but apparently good advertising copy. The association > > > with jet aircraft engineering certainly didn't work for Rover when it was > > > owned by British Aerospace. > > > > > > But nevertheless, a car is more than four wheels, it is also style, > > > fashion and good-feeling in the cabin. In other words, it's a bird-magnet. > > > > I am surprised by all of you here, beyond words. > > > > I will make this brief. If there is anything that Saab can do is more advertising and this association with aircraft is true. Furthermore, the current advertising campaign making the relation on the current Saab automobile lineup is accurate as it has roots in the aircraft industry and that is history which cannot change. It is a great tagline and has meant one of the best starts to a year in Saab's 59 year history. > > > > Stay positive, optimistic and proud that things are coming back again! > > > > Keep Saabin' > > > > SG > > > But did you read the newspaper article? A hangar for your 9-5 Aero? What planet > are they on. Yes, Saab has aircraft heritage, but so has BMW and Rover and even > FIAT. It maybe good advertising to point out the link since aircrafts must be build > to high standards, but it's doubtful that any aircraft engineering is found in a > modern Saab. When this association is exaggerated, you feel like a little boy in > in a toy car that can take off and land. I can imagine people thinking: Poor > guy, he thinks that his car is a jet aircraft. Hence that made me speculate what > is a car these days. It's a lot about style and presentation. They are making relevant comparisons to continue the campaign slogan in a variety of ways, creative of Lowe. I don't think people think the car has a jet engine though. SG

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