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test drive = free Road & Track subsciption = smart
Posted by joshua harrison [Email] (more from joshua harrison) on Tue, 7 Nov 2000 11:18:55
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in my most recent road & track, there is an attractive ad for the aero. the ad includes a coupon for a free subscription to r&t if you test drive a 9.5. i think this is a great idea since the slogan "most people who test drive a saab buy one" is one that saab uses and is true in many cases. the key is to get people to look at saabs and compare them to the competition on a value basis. another words, it's getting people to simply consider saab in the first place...then the car and its value does the job on its own. JH
Posts in this Thread:
- test drive = free Road & Track subsciption = smart, joshua harrison, Tue, 7 Nov 2000 11:18:55 <-- Viewing This Message
- Re: test drive = free Road & Track subsciption = smart, david hanley, Thu, 9 Nov 2000 15:23:21
- That's an excellent move by SAAB, Coolknight, Wed, 8 Nov 2000 06:25:46
- Re: test drive = free Road & Track subsciption = smart, Pete , Tue, 7 Nov 2000 22:59:59
- Nice Marketing Idea! n/m, SS, Tue, 7 Nov 2000 17:25:37
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