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Re: pricing strategies: SAAB Vs. BMW (Honda Odessey)
Posted by Rafe (# 9) (more from Rafe) on Fri, 12 Jan 2001 12:04:30
In Reply to: pricing strategies: SAAB Vs. BMW (Honda Odessey), joshua harrison, Fri, 12 Jan 2001 11:12:51

Well, it sounds as if you have it all figured out, so clearly you are not at any disadvantage when you go shopping.

This is how it works in a free economy: sellers will use promotions to sell slow moving products, they will charge premiums for products in short supply, they will have sales when their inventories get too big, they will seek to avoid big peaks and valleys in their production routines, and they will establish MSRP to support their product positioning. It's a pretty good system for the car consumer IMHO because it provides many choices for us, and, from time to time some greta opportunities, for example when SAAB had too many MY00 Viggens and a bunch got sold for $7000 under invoice.

The alternative system is hard to find these days as it is fast disappearing in Eastern Europe. In that system you could have your Trabant or Lada in any color you wanted, as long as it was the color in which they delivered it, and as long as you were willing to wait a year or so from the time you ordered it. Wiper blades were optional. I'll take freedom.

Hmmmm, I wonder who you voted for in the recent presidential election -- and how many times.
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