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Actually.......Saturn is the weakest brand
Posted by MI-Roger

(# 882) (more from MI-Roger) on Thu, 27 Nov 2008 09:12:50
In Reply to: Not to be pessimistic, but, Noel

, Thu, 27 Nov 2008 07:50:46

Pontiac and Buick both still have loyal followings, and when conbined into single stores, their combined sales make money for the Dealers. Pontiac doesn't have a large freeway cruiser, and Buick doesn't have any smaller cars, but when combined the brands cover most of the market segments. (Not that they are my cup of tea)

Saturn still doesn't generate enough sales to remain viable. As good as the mostly Opel product line-up is, they were allowed to "die on the vine" by GM before they could build a large & loyal following.

I believe it was on Trollhattansaab.net where I read a long market research paper/opinion piece on this topic.

posted by 72.150.12...

Posts in this Thread:

GM may "shed or drop" Saab..., alsmms, Thu, 27 Nov 2008 06:07:15
- My long take on the loans for the Detroit 3, Caarma , Fri, 28 Nov 2008 21:31:27
  - Good points, Atul., Noel , Sat, 29 Nov 2008 05:48:22
    - Re: Good points, Atul., Caarma , Sat, 29 Nov 2008 08:18:50
      - You'll be interested in this video, Noel , Sat, 29 Nov 2008 15:47:35
        misleading ..., JMF , Sat, 29 Nov 2008 18:35:34
        The point is that the same kind of, Noel , Sat, 29 Nov 2008 19:45:15
- SAAB resale really can't get much worse N/M, Tom, Thu, 27 Nov 2008 17:44:29
  - Re: SAAB resale really can't get much worse N/M, Dan, Fri, 28 Nov 2008 06:03:38
    - Re: SAAB resale really can't get much worse N/M, dtech, Fri, 28 Nov 2008 12:22:34
- Re: GM may "shed or drop" Saab..., JohnA , Thu, 27 Nov 2008 16:40:22
  - Re: GM may "shed or drop" Saab..., Henri L , Fri, 28 Nov 2008 08:17:37
    - Dan Neil says "Nationalize GM", JohnA , Tue, 2 Dec 2008 07:53:24
      - Saab Cars CEO Wants Sweden To Invest In The GM Unit, JohnA , Tue, 9 Dec 2008 07:11:54
      - U.S. Could Take Stakes in Big 3, JohnA , Mon, 8 Dec 2008 21:01:24
    - Re: GM may "shed or drop" Saab..., JohnA , Sun, 30 Nov 2008 06:06:25
  - One of the interesting things he says is, Noel , Fri, 28 Nov 2008 08:01:25
- Let me do the planning for GM and Saab....., TKC, Thu, 27 Nov 2008 09:16:57
  - Eliminate all but the top 5 sellers, pony, Fri, 28 Nov 2008 03:55:16
  - BTW Buick is selling strong in China but the....., TKC, Thu, 27 Nov 2008 18:54:27
  - Totally agree with Saab and Volvo returning to..., ryan, Thu, 27 Nov 2008 15:30:09
  - I like it but ..., DivrDon , Thu, 27 Nov 2008 09:55:19
  - We're on about the same page, Noel , Thu, 27 Nov 2008 09:52:52
- Not to be pessimistic, but, Noel , Thu, 27 Nov 2008 07:50:46
  - Saab going to Renault-Nissan wouldn't be bad, ryan, Thu, 27 Nov 2008 15:28:11
    - But Carlos Ghosn, who heads Nissan/Renault, Noel , Fri, 28 Nov 2008 07:47:59
      - Re: But Carlos Ghosn, who heads Nissan/Renault, ryan, Sat, 29 Nov 2008 19:42:42
  - Actually.......Saturn is the weakest brand, MI-Roger , Thu, 27 Nov 2008 09:12:50
- Re: GM may "shed or drop" Saab..., Jeff S, Thu, 27 Nov 2008 07:18:17
  - A new C900? Awesome!!!!!! -nm, BAAB , Fri, 28 Nov 2008 14:58:27
  - Re: GM may "shed or drop" Saab..., KevinM, Thu, 27 Nov 2008 09:10:20
    - Saab is and should stay a niche brand, pony, Fri, 28 Nov 2008 04:08:28

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