Oldsmobile...............R.I.P. (way to go GM) - Saab General Bulletin Board - Saabnet.com
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Oldsmobile...............R.I.P. (way to go GM)
Posted by JC (more from JC) on Wed, 20 Dec 2000 08:28:17
In Reply to: More than Olds at stake at GM, RJ, Tue, 19 Dec 2000 12:22:19
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Why is the death of Oldsmobile an unpardonable sin? If you know the history
of Ransom Olds, you know what a great product Oldsmobile once was. From the
early rocket 88's to the great '66 Toronado, America loved Oldsmobile for
the majority of the 20th century. It took GM N. America president Ronald
Zarella, a former Bausch & Lomb contact lens executive & the disasterous
Roger Smith to kill Oldsmobile. Does anyone know where Saturn got the
billions in start up money in the 80's? The Olds division was selected as
the sacrificial lamb. So, no new models for a decade & little re-engineer-
ing on existing models.
What makes all of this such a crime is the fact that Oldsmobile sold 1.2
million cars in 1985. To loose an entire car line in just 15 years shows
everyone just how ENEPT GM management has been. Honda sells 1.2 million
cars a year. Do you know how screwed up Honda would have to be to totally
fail in 15 years?
For the sake of Saab & the entire GM organization, they had better shake up
the existing management & get some real cars guys in their who care about
great cars again! It's the product stupid! Not brand management!
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