Strong 9-5 Sales Boost April Sales



5/02

Strong Saab 9-5 sales boost Saab Cars USA's April sales 32 percent over 2001

Norcross, GA - The restyled 2002 Saab 9-5 Sedan and SportWagon outpaced April 2001 sales by 46 and 54 percent respectively to push Saab Cars USA monthly sales to 3,437 units. This performance brought the Swedish manufacturer's US year-to-date sales to 12,575 vehicles, up 20 percent over last year.

The Saab 9-3 showed strong sales as the current model goes into its final months of production. Hardtop sales were up nearly 18 percent, from 859 to 1,009 vehicles, putting it up 56 percent year-to-date over 2001, 5,729 versus 3,671. For April, Saab 9-3 Convertible sales were up 25 percent to 924 units.

"Our strong April performance is further proof that the momentum created early in the year by our two dynamic concept vehicles as well as our increased commitment to marketing and advertising will continue into the summer," said Dan Chasins, President and COO for Saab Cars USA. "We plan to sustain this pace with the introduction of the new 9-3 later this year." The strong performance in April follows a U.S. record-setting Saab sales performance in March. "Our dealer network has fully embraced the challenge of exceeding last year's performance by a wide margin," said Richard O'Kelley, VP Sales for Saab Cars USA. "They are growing more enthusiastic each week as showroom traffic continues to strengthen, generated by excellent, well-integrated marketing efforts."


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