Sporty sedan with long list of standard features starts at $29,995
NORROSS, Ga. - Saab has announced an aggressive pricing structure for the company's new sport sedan, the 1999 Saab 9-5. For a base price of just $29,995, customers not only get the solid performance of a 2.3L, 170hp, light-pressure turbocharged Saab engine, and the sporty feel of a smooth five-speed manual Saab transmission, but such safety-conscious standard equipment as next-generation front airbags, seat-mounted side airbags, and the world-first Saab Active Head Restraint (SAHR) system. The base price of $29,995 also includes such customer convenience features as a cooled (45 degrees) glove box, six powerful windshield wiper nozzles, an in-dash CD player and cassette audio system, dual-zone automatic climate control, four cupholders, double divided sunvisors, and much more.
Because of its lengthy standard equipment list, options for the Saab 9-5 base car are limited to a four-speed automatic transmission ($1,110), a power glass sunroof ($1,110), an integrated rear child seat ($270; delayed availability), and a front and rear heated seat package ($500). Customers can also choose a leather interior package ($1,315), or opt for the industry's first ventilated front seats, packaged with leather seats, including driver-side memory ($1800).
Saab will offer two additional variants with the debut of Saab's asymmetrically turbocharged V6, available later this year. The 200hp, 3.0L equipped Saab 9-5 V6, featuring a four-speed automatic transmission is available for $33,750. The top-of-the-line Saab 9-5 SE, also featuring the V6/automatic powertrain, includes a leather interior, a premium Harman-Kardon engineered nine-speaker audio system, a Saab Car Computer that performs multiple trip calculations, a power glass sunroof, memory/ power front seats, and more. The price for the Saab 9-5 SE is $36,800 and the 0-60 mph performance of 7.4 seconds is included at no charge. Ventilated seats are a $925 option, while the heated front and rear seat package is available for $500.
The Saab 9-5 goes on sale at Saab dealerships throughout the U.S. on April 2, 1998. Pricing for the 1999 Saab 9-3 will be announced April 15, 1998, with an on-sale date of May 1 for Saab's new line of coupes, five-doors and convertibles.