Inexperienced Copywriter or??? - Saab General Bulletin Board - Saabnet.com
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I just saw the new Saab USA print ad with the entire line picutred. The text is about Saab Heritage and then it comes out with "and on the 9-7X the ignition key is even between the seats to prevent knee injury." Hello!!?? What about the 9-3's and 9-5's also pictured in the ad.... I can see Saab maybe trying to point out a unique feature in SUV's, but don't insult folks who know....it only makes it seem like the marketing does not have their act together.
posted by 192.128.16...
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