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, Tue, 2 Sep 2008 10:17:02
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Undoubtedly correct, but screwups are counterproductive to revenue generation. My personal opinion but: GM Owner Center is promoted on the website and I even received a CD from Saab USA promoting it. A major component appears to be promotion of additional, non-car-building revenue generators, like OnStar and XM. Saab owner demographics probably indicate slightly more tech-savvy and critical than most other GM brands (no bad boy peeing on Ford stickers on Saabs). So, GM is trying to get extra revenue pitching reliable, non-car-building electronic services, yet it can't even make the service (Owner Center) used to sell the services (OnStar and XM) work, so why would one think OnStar and XM work. And it can't find outsourced vendors to make Owner Center work (and I am guessing OnStar and know XM are outsourced).
Did it affect my personal purchase decision? No. I've had Saabs since 1981 and the Turbo-X sold itself. OnStar? Don't need a third phone that I can't remove from the car. XM? Don't need it in a city with good radio stations or on trips where I can bring CDs.
And while I'm ranting -- I like the Turbo-X a lot. I don't see major GM (v. classic Saab) issues. Yes, four window buttons were better on the center console of a C900 instead of seven in the Turbo-X, with four on the left side so you have to switch hands, and the window shade cargo area cover (SportCombi) is way more complicated and non-functional when removed, compared to the elegantly simple C900 carpeted piece-o-plywood, but that's progress. Saab would have been out of business and/or couldn't have afforded the Haldex developments without GM. And I really like the Turbo-X.
But the Owner Center is neither good marketing nor a way to treat brand-loyal customers who just dropped >$40K.
posted by 207.229.181...
, Wed, 3 Sep 2008 08:53:56, Tue, 2 Sep 2008 10:17:02, Wed, 3 Sep 2008 07:16:54
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