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I think some of what John Myers writes is for his own entertainment, but you're right, he does little for his cause and really just annoys those of us who DIY or use indies. While giving us another reason to do so!
But where is your Audi dealer? Those are the kinds of practices that would get me to use a dealer--and to buy an Audi. Many years ago I wanted to be a car dealer and had thought about several of those practices and thought they would go a long way to building customer loyalty. It's great to see someone being so proactive and understanding that a different business model can work better than the way it's usually done.
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