On a scale of 1 (It's dumb, I hate it!) to 10 (It's brilliant, I love it!), how would you rate this new Saab marketing concept?
| 1 - It's dumb, I hate it! | 89 | 20% |  |
| 2 | 41 | 9% |  |
| 3 | 63 | 14% |  |
| 4 | 31 | 7% |  |
| 5 - No opinion, I don't care! | 29 | 6% |  |
| 6 | 39 | 8% |  |
| 7 | 51 | 11% |  |
| 8 | 62 | 14% |  |
| 9 | 8 | 1% |  |
| 10 - It's brilliant, I love it! | 27 | 6% |  |
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