Date: Wed, 19 Oct 2005 22:54:06 GMT
From: Saab Guy <>
Subject: Re: A tagline change?

On Wed, 19 Oct 2005 13:43:49 -0400 "Tex" <> wrote: > Once again, ad agency attempts to dig lamely into Saab's now ever more > distant (albeit more interesting) past by conjuring up the new tagline "Born > From Jets". At this point, it just sounds fairly many > engineers still at Saab cars actually also worked in aircraft design (while > it still had some fledgling connection to Saab AB)? That connection doesn't > exist anymore at all outside historical contexts. > > I suppose it's not any more hollow than their prior tagline "State of > Independence". > > just my 2 bits > - tex > > Tex, Saab needs to connect to its past right now, it's currently so far from alienates people to look elsewhere other than Saab. SG

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