Media Kit

If you want to place a Saab car or parts classified, Click Here.

Why Advertising Works on The Saab Network

Online advertising works on The Saab Network because the Web and the Internet are mediums that Saab owners are comfortable using. Many subscribers of The Saab Network have been here for years, many going back to 1988 when The Saab Network was created on the Internet as a mailing list. In addition, according to a J.D. Power's APEAL study, Saab owners use the Internet more than any other automobile owner group. The demographic represented by a Saab owner is clearly defined and desirable.

Demographics

Saab owners are great people. More Saab owners have advanced degrees than any other car owning group. They're not dull either. The Boston Globe found that Saab drivers average the fastest speeds on Mass highways. Here are some interesting stats about The Saab Network subscribers themselves:

Average income of a Saab owners is over $100,000.
52% are dual income households.
59% are between the ages of 25 and 44.
62% have been on the Internet more than 3 years.
30% spend more than 10 hours online per week.
76% have degrees (24% advanced degrees).
87% are professionals or in technical roles.
61% are married while 32% are single.
39% have children.
60%+ have pets.
85% are in North America.
87% speak and read English.
Site Stats - updated 11/06
7,277,307 page views per month (over 27 million hits every month and Saabnet.com is not graphics intensive!)
251,049 unique users per month.
Over 300 Million Pages Served!
Over 1.44 Billion Hits!
8.23 minutes per average site visit.
9.21 impression per average site visit.
Over 88% of visitors have bookmarked this site.
Alexa ranks Saabnet.com as the #1 Saab site with no second place in sight!
Ranked #1 for Saab Info traffic by the Internet's leading domain registrar, Network Solutions.
Consumer Reports 2001 Used Car Buying Guide lists the following sites in their Specific Makes and Models section:
- www.bmwcca.org
- www.corvetteclubofamerica.com
- www.saabnet.com
- www.mustang.com
- If you come across any other site on the net claiming to be the #1 Saab site, you'll know you're dealing with dishonest folks.

Advertising

There are many ways to advertise on The Saab Network web site and a few of those are described below. If you don't see the type of advertising you'd like to place, just drop us an email. All site ads link back to your site/page. If you don't have a site, The Saab Network can create and host a page for you. Just ask! There are special advertising arrangements available for Saab clubs. Have a club officer drop us an email for details.

Site Sponsorships

Click any box to contact us about site sponsorships.

15% off for one year ad purchases (e.g. 4 Silver ad runs).

Elite & Gold sponsorship packages include the use of the Saabnet.com polling area to ask up to 5 questions to site users

Banner Ads

All banner and button ad purchases include monthly reports that detail the number of times a banner ad was viewed and the number of times it was clicked.

General Banner Ad

Banner Sizes There are currently two banner sizes in use on Saabnet.com. 1. 468 pixels by 60 pixels (Standard Banner Example). 2. 728 pixels by 90 pixels (Leaderboard Example). There is no difference in cost to use either size. Silver Site Sponsors and above can use both sizes.
See the advertising packages listed above. These are the only packages currently not sold out.
All Site Sponsors are given the following additional advertising bonuses/benefits at no extra cost!
- Banner listed in The Saab Network Sponsors Page.
- Banner ad slot in the Tech Chat area.
- A monthly sponsorship of a Saabnet.com mailing (e.g. The Saab Network Digest).
- A listing on the What's New page as a new site sponsor.
- Monthly reports on number of ads shown and click throughs.
- Bonus Ads: Extra ad inventory is divided and given to Sponsor Level advertisers.
- You may also place general links in your classified ads.
Home Page Exclusive Ad - $325 per month, min 3 month purchase (Sold Out Until 1/1/09)
The Home Page banner ad is sold as an exclusive which means no other banners will be shown on the home page. The Home Page advertiser may use upto four different banners which will cycle. All Sponsor benefits listed above are included with a Home Page banner ad purchase, so one banner will also appear throughout the rest of the site as well as chat area, etc.
Impression Pricing (for those that wish to purchase by number of ads, rather than by month)
- $3.25 per 1,000 impressions for purchases of 10,000 or more impressions.
- $2.25 per 1,000 impressions for purchases of 100,000 impressions.
(All above ads are shown evenly throughout the buy.)
Saab WebMail Exclusive Banner Ads
$100 per month, 3 month minimum purchase
You get 50% of all the ads shown to Saab WebMail users (webmail.saabnet.com) - everyone.net (the provider) gets the other half. Any advertiser purchasing the WebMail exclusive will also qualify as a Saabnet.com Sponsor.

Home Page Feature Buttons (mid level of home page) SOLD OUT

Home Page Feature Button Ad - $75/month. Ad is shown on home page and as a separate banner throughout site. This also shows up on the Saabnet.com Classifieds Index Page.

Button Ads (Sold Out)

Button Ad - $200 per month, minimum 3 month purchase.

Appears at the bottom of all pages on the site.
Button advertisers qualify as Saabnet.com Sponsors and get additional Sponsor exposure listed above.

Opt-In Addresses - $100/month

This is an exclusive 'ad space'. On the classifieds forms and other forms where address information is included, you can offer an Opt-In checkbox (default is off). If the user elects to check the box, you will receive their address information. This might be used to send a catalog or other offer. Opt-In addresses may not be sold or given to any other source. Only one advertiser may have this option at any time. Currently it is available.

Digest (Newsletter) Sponsorship - Only available to Site Sponsors

Each digest includes one sponsorship message. This is up to 6 lines of text at the beginning of the digest.

Other Ad Sizes and Options

We can get very creative with advertising for Site Sponsorships. Drop us an email if you'd like to discuss things like site backdrops, footer banners, under or over-sized banners, text links, collecting custom polling data, sponsoring a site raffle, and more.

To Place Advertising on The Saab Network

Contact Scott Paterson at:
Email: saab@saabnet.com
Phone: (650) 444-1001

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