Date: Wed, 19 Oct 2005 13:43:49 -0400
From: "Tex" <>
Subject: A tagline change?

Once again, ad agency attempts to dig lamely into Saab's now ever more distant (albeit more interesting) past by conjuring up the new tagline "Born From Jets". At this point, it just sounds fairly many engineers still at Saab cars actually also worked in aircraft design (while it still had some fledgling connection to Saab AB)? That connection doesn't exist anymore at all outside historical contexts. I suppose it's not any more hollow than their prior tagline "State of Independence". just my 2 bits - tex

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