Date: Fri, 31 Aug 2007 12:18:07 +0100
From: Johannes Andersen <johsnospamfitter.com>
Subject: Re: New 9-3 - Form over Function? pah-leeze...


Eeyore wrote: > > still me wrote: > > > <snip> > > > Now they talk now about how they finally realized that having six car > > brands that sell the same models with only minor differences is a bad > > strategy... but as noted above, they are setting up the above two > > lines to follow in that role - just more recycled vehicles from other > > lines, badged to match successful lines, and destroying the brand's > > following in the process. > > British Manufacturer BMC at one time used to make Austin, Morris, Wolseley, Riley and > sometimes even Vanden Plas versions of single models. Even when they rationalised it they > still continued with Austin and Morris versions of the same thing. > > Look at what happened to them. Remember their dreadful advertising of BMC "Now we're motoring", implying that they weren't before, LOL! Wasn't that for the Morris ITAL which they claimed accelerated faster than a BMW. Though not any BMW; that one was the large and lowly engined BMW 518 in the 80's. Seen any Morris ITAL recently? Nope. But still many old BMW 5 series around.

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