Media Kit
If you want to place a Saab car or parts classified, Click Here.
Why Advertising Works on The Saab Network
Online advertising works on The Saab Network because the Web and the Internet
are mediums that Saab owners are comfortable using. Many subscribers of The
Saab Network have been here for years, many going back to 1988 when The Saab
Network was created on the Internet as a mailing list. In addition, according
to a J.D. Power's APEAL study, Saab owners use the Internet more than any
other automobile owner group. The demographic represented by a Saab owner is
clearly defined and desirable.
Demographics
Note: The data below is now pretty dated like over a decade, but I haven't found new demographic data.
This data is here for your information...
Saab owners are great people. More Saab owners have advanced degrees than any
other car owning group. They're not dull either. The Boston Globe found that
Saab drivers average the fastest speeds on Mass highways. Here are some
interesting stats about The Saab Network subscribers themselves:
- Average income of a Saab owners is over $100,000.
- 52% are dual income households.
- 59% are between the ages of 25 and 44.
- 62% have been on the Internet more than 3 years.
- 30% spend more than 10 hours online per week.
- 76% have degrees (24% advanced degrees).
- 87% are professionals or in technical roles.
- 61% are married while 32% are single.
- 39% have children.
- 60%+ have pets.
- 85% are in North America.
- 87% speak and read English.
Site Stats
- ~1,500,000 page views per month!
- ~500,000 unique users this past year...
- Over 500 Million Pages Served!
- Over 2 Billion Hits!
- 8.23 minutes per average site visit.
- 11.19 page views per average site visit.
- Over 88% of visitors have bookmarked this site.
- Consumer Reports 2001 Used Car Buying Guide lists the following sites in their Specific Makes and Models section:
Advertising
There are many ways to advertise on The Saab Network web site and a few
of those are described below. If you don't see the type of advertising
you'd like to place, just drop us an email.
All site ads link back to your site/page. If you don't have a site, The Saab Network can create and
host a page for you. Just ask! There are special advertising arrangements available for Saab clubs.
Have a club officer drop us an email for details.
Standard Site Sponsorship - $300
Home Page & Classifieds Index & Bulletin Board Index & What's New Index Feature Buttons
$40 per month with a six month minimum
- This ad appears on the Home Page & Classifieds Index & What's New Index pages.
- Standard Button Image/graphic is 100x75 pixels.
- A Double Size Buton (200x75 pixels) is available for a discounted price of $75 per month.
You receive the following additional advertising bonuses/benefits at no extra cost!
Button Ads
$75 per month, minimum 6 month purchase
- Appears at the bottom of all pages on the site - including the home page (Shown ~1.5 Million Times a Month).
- Image/graphic is 100x75 pixels.
You receive the following additional advertising bonuses/benefits at no extra cost!
Home Page Exclusive Ad
$300 per month, min 3 month purchase (Sold Out Indefinitely)
The Home Page banner ad is sold as an exclusive which means no other banners will be shown on the home page.
The Home Page advertiser may use upto four different banners which will cycle. All Sponsor benefits listed above
are included with a Home Page banner ad purchase, so one banner will also appear throughout the rest of the site
as well as chat area, etc.
Saabnet.com Service Listings Exclusive Banner
$40 per month with 6 month purchase.
You can sponsor a specific page in the Saabnet.com Service Listings such
as the Oregon or California page, for example. Your banner will appear exclusively at the top of that page every time it
is viewed. This ad package comes with the following sponsor bonuses:
Saabnet.com Classifieds Listings Exclusive Banner
$50 per month with a 6 month purchase
You can sponsor a particular page in the Saabnet.com Classifieds such as
the Saab 9-3 classifieds (the classifieds are one of the most visited areas
on the site). Your banner will appear exclusively at the top of that page every time it is viewed.
This package comes with the following sponsor bonuses:
Banner Ads
General Banner Ad
Other Ad Sizes and Options
We can get very creative with advertising for Site Sponsorships. Drop us an
email if you'd like to discuss
things like site footer banners, under or over-sized banners, text links, collecting
custom polling data, and more.
To Place Advertising on The Saab Network
Contact Scott Paterson at:
Email: saab@saabnet.com
Phone: (650) 444-1001
Return to The Saab Network
