Doubleclick/L90 Ads Terminated



8/02

As of August 22nd, The Saab Network has terminated its advertising relationship with Doubleclick/L90 and no further ads will appear on the site from this source.

"After making a direct and very specific promise not to show pop-up advertising on The Saab Network web site, Doubleclick began running these ads with no prior notice causing an immediate degradation in site quality and performance." said Saabnet.com Senior Partner, Scott Paterson, "Doubleclick (now L90) has betrayed the public trust in the past and has done so again today and no further business will be directed to them from The Saab Network."

In an email in response to questions about the sudden appearance of pop-up ads on the site without prior notice, Doubleclick Affiliate Relations Manager Mimi Hamilton simply said, "The ad market has changed."

When asked about her response, Paterson replied, "The only thing that's changed in the ad market on Saabnet.com is that there are no more Doubleclick/L90 ads.".


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