Saab Cars USA sales continue record-setting pace
With July sales up 17% and year-to-date sales up 19%, Saab continues to have its best ever year in its 47-year history in the U.S. market
Norcross, GA - The newest product offering from Saab Automobile continues to push U.S. sales higher. Saab Cars USA reported sales of 4,402 vehicles in July, a 17 percent increase over last year. The Saab 9-3 Sport Sedan volume was up an impressive 289 percent over 9-3 hatchback sales in July 2002; 2,215 vehicles versus 569. For the first four months of having the full range of 9-3 Sport Sedans, April through July, sales are up 138 percent over the predecessor 9-3 hatchbacks; 9,201 vehicles versus 3,861.
"We know that the 9-3 Sport Sedan is a great vehicle," said Debra Kelly-Ennis, President of Saab Cars USA. "But the proof is now in the fact that consumers are choosing the 9-3 over other premium European competitors such as Audi and BMW."
Year-to-date growth remains strong for Saab Cars USA. The third best July of the company's history brought 2003 sales to 28,876 vehicles, compared to 24,318 last year, an 18.7 percent increase.
Other highlights for the Swedish manufacturer include a record month for Certified Pre-Owned vehicles. Consumers purchased 997 pre-owned Saabs, a 165 percent increase over July 2002. This represents 23 percent of total monthly volume, a figure in-line with other entry luxury group CPO programs. Year-to-date Saab CPO sales are up 138 percent to 5,133 vehicles.
"The momentum we are experiencing is very exciting," said Kelly-Ennis. "We're anticipating this growth to continue through the rest of the year as we introduce the all-new 2004 Saab 9-3 Convertible later this fall."