Date: Sun, 08 Feb 1998 11:29:33 -0400
From: brenttnopsam.edu (Brent Thompson)
Subject: Saab at the Philly Autoshow


Saab's display at the Philadelphia Autoshow features only the 9-3 and the 9-5. I was suprised they had no 900 or 9000 models since that is what current buyers will find at the dealers. I guess they didn't want to have people make comparisons. The 9-3 is a more refined version of the 900 but only real Saabophiles will notice the difference. It makes me wonder why the change in name in light of the similarities. The new front grill is neat. The former straight horizontal bar now has a slight V shape reminiscent of the old Saab airplane logo. Most disappointing was Saab's display. They were on the lower level in a corner with very dim lighting. It made the cars look dull. One 9-5 was under bright lights and looked much better. Their idea of eyecatching displays was one TV monitor that was playing a soundless videotape of Saab's crashing. There was also a static display of a 9-5 cut open showing the safety features. The attendants of the display sat behind a desk and made no attempt to engage visitors. They were out of 9-3 literature and did not even offer to take a name and address but told me to call Saab or check the website. When you sell fewer than 30,000 cars a year I don't think you can let potential customers walk. If the show is coming to your town be sure to bring your Saab key. They were giving 50th anniversary mugs to keyholders. Unfortunately, I took the train to the show and did not have my key. I hope someone from Saab sees this and questions the people producing this lame display. Brent Thompson Lincoln University, PA

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