Date: 16 Oct 1998 08:18:54 PDT
From: Christopher G. Petrilli <>
Subject: Re: 9-5 styling (was R&T pans 9-5)

Jinfu Chen <jinfucnopsamnet> wrote: > Even Saab USA has abadoned the individualistic theme in advertising I > still find one of compelling reasons to buy a Saab is the unquiue > styling. For examples, nobody will mistake you as a neo-yuppie who would > drive a Bimmer-3, luxo Camry/Maxima or luxo Passat, or a almost-made-it > yuppie who would drive a Bimmer-5/E-Class, or an grown-up-yuppie who > would drive a Bimmer-7/S-Class/luxo Toyota-Crown (I mean LS400). Actually, I had a talk with the product manager of the 9000/9-5 series on a plane flight from Atlanta to DC, and the reason they dropped the "unique" ad campaign is they found out that people who "choose their own road" don't want to be told that that's what the company wants, and that they're justl like everyone else :-) It's really quite simple. As much as I think the 9-5 is less attractive than the 9000, it's still a handsome car, and still quirky enough to earn the SAAB name. Who else would ship a $32K car with a turbo 4? :-) Chris -- | Christopher Petrilli |

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