Date: Tue, 01 Jun 1999 16:21:12 -0700
From: jbromley <jbromleynopsamcape.com>
Subject: Re: Mercedes smokes BMW/Saab/Volvo with better model names


The Gardners wrote: > I think it was the Chevy (Sp?) Nova that was brought to Mexico and Nova > translates there to "Will not go" or something like that. > > Al Gardner > > Dan Perrera wrote in message <374F6035.22145F1Bnopsam.com>... > >The alpha-numeric designations to which you refer are far from meaning > >less. For example, 328i means 3 series with a 2.8 liter inline 6. What > >the hell does Valiant mean? I'll tell you, SQUAT!! Naming can be a > >double edged sword, there are cool names( i.e the Plymouth Prowler) and > >then there are crappy names (i.e the Ford Escort, Kia Sophia, > >ahh...there are more than enough crappy names. Next time you are on the > >highway take a look around) > > > >Dan > > > >comments4unopsameja.com wrote: > >> > >> Do descriptive and inspiring model names help sell cars? Its > >> quite evident they do. Good names like Accord and Grand Marquis > >> have greatly contributed to the success of those models. > >> > >> European makers were late to realize the advantage of descriptive > >> and inspiring model names. They instead have used meaningless > >> alpha-numeric designations like 900s, 318i, and 70. > >> > >> While a change to *feel good* names would be beneficial, European > >> makers have been trapped because most good names were reserved years > >> ago by foresighted Asian and American makers. Any maker of premium > >> cars would be happy to have the rights to names like Legacy and > >> Legend, but, alas, the Europeans weren't paying attention. > >> > >> But Mercedes is no longer trapped. They now have the rights to > >> all names previously used by Chrysler, AMC, and even Hudson. Their > >> purchase of Chrysler gave them a windfall of good model names. > >> > >> Out with C280. In with Valiant. Out with E300D. In with > >> Commodore. Out with S500. In with Ambassador. Out with SL500. > >> In with Gremlin. > >> > >> With *feel good* names, Mercedes will bury the other European > >> makers. "Mercedes Windsor" is regally inspiring. "318i", and > >> other designations used by BMW, Saab, and Volvo, are about as > >> inspiring as the *secret* expiration date code on condom packages. > >> > >> Sent via Deja.com http://www.deja.com/ > >> Share what you know. Learn what you don't.

Return to Main Index

The content on this site may not be republished without permission. Copyright © 1988-2020 - The Saab Network - saabnet.com.
For usage guidelines, see the Saabnet.com Mission and Purpose Page.
[Contact | Site Map | Saabnet.com on Facebook | Saabnet.com on Twitter | Shop Amazon via TSN | Site Donations]