Date: Mon, 31 May 1999 19:38:26 +1000
From: SM <>
Subject: Re: Mercedes smokes BMW/Saab/Volvo with better model names

Rats - this post is almost over! Can I merge with Chrysler to get a cool name too? That's all I wanted to say. +SM GT wrote: > Great Post. The S500 Gremlin. I'll be laughing all night. As good > as it is, still doesn't quite achieve the "kissing the leather" > discussion, which is still my all-time favorite. > > Gary > > On Sat, 29 May 1999 03:11:23 GMT, wrote: > > >Do descriptive and inspiring model names help sell cars? Its > >quite evident they do. Good names like Accord and Grand Marquis > >have greatly contributed to the success of those models. > > > >European makers were late to realize the advantage of descriptive > >and inspiring model names. They instead have used meaningless > >alpha-numeric designations like 900s, 318i, and 70. > > > >While a change to *feel good* names would be beneficial, European > >makers have been trapped because most good names were reserved years > >ago by foresighted Asian and American makers. Any maker of premium > >cars would be happy to have the rights to names like Legacy and > >Legend, but, alas, the Europeans weren't paying attention. > > > >But Mercedes is no longer trapped. They now have the rights to > >all names previously used by Chrysler, AMC, and even Hudson. Their > >purchase of Chrysler gave them a windfall of good model names. > > > >Out with C280. In with Valiant. Out with E300D. In with > >Commodore. Out with S500. In with Ambassador. Out with SL500. > >In with Gremlin. > > > >With *feel good* names, Mercedes will bury the other European > >makers. "Mercedes Windsor" is regally inspiring. "318i", and > >other designations used by BMW, Saab, and Volvo, are about as > >inspiring as the *secret* expiration date code on condom packages. > > > > > >Sent via > >Share what you know. Learn what you don't. > > -- > Gary Talda

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