Date: 29 May 1999 15:19:28 PDT
From: D&J McDonald <>
Subject: Re: Mercedes smokes BMW/Saab/Volvo with better model names

Well! about this!...people buy more Gremlins and Valients because they can afford them!....European makes tend to be a "little" more pricy to purchase and maintain! wrote: > Do descriptive and inspiring model names help sell cars? Its > quite evident they do. Good names like Accord and Grand Marquis > have greatly contributed to the success of those models. > > European makers were late to realize the advantage of descriptive > and inspiring model names. They instead have used meaningless > alpha-numeric designations like 900s, 318i, and 70. > > While a change to *feel good* names would be beneficial, European > makers have been trapped because most good names were reserved years > ago by foresighted Asian and American makers. Any maker of premium > cars would be happy to have the rights to names like Legacy and > Legend, but, alas, the Europeans weren't paying attention. > > But Mercedes is no longer trapped. They now have the rights to > all names previously used by Chrysler, AMC, and even Hudson. Their > purchase of Chrysler gave them a windfall of good model names. > > Out with C280. In with Valiant. Out with E300D. In with > Commodore. Out with S500. In with Ambassador. Out with SL500. > In with Gremlin. > > With *feel good* names, Mercedes will bury the other European > makers. "Mercedes Windsor" is regally inspiring. "318i", and > other designations used by BMW, Saab, and Volvo, are about as > inspiring as the *secret* expiration date code on condom packages. > > Sent via > Share what you know. Learn what you don't.

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