Date: Sat, 29 May 1999 09:03:54 -0500
From: WaterEdgANTISPAMnopsamrlog.com (Steve Makohin)
Subject: Re: Mercedes smokes BMW/Saab/Volvo with better model names


In article <374F6035.22145F1Bnopsam.com>, Dan Perrera <dperreranopsam.com> wrote: >The alpha-numeric designations to which you refer are far from meaning >less. For example, 328i means 3 series with a 2.8 liter inline 6. What >the hell does Valiant mean? I'll tell you, SQUAT!! Naming can be a >double edged sword, there are cool names( i.e the Plymouth Prowler) and >then there are crappy names (i.e the Ford Escort, Kia Sophia, >ahh...there are more than enough crappy names. Next time you are on the >highway take a look around) I just joined this thread, so I hope this hasn't been covered: the reason why BMW uses numeric designations instead of named "like Prowler" is that research has proven conclusively that this builds "brand recognition." When someone asks a BMW driver what they drive, they _tend_ say "a BMW." This promotes "mind share" for the BMW brand, and the family of BMW products. This strategy is so successful, Acura naming (Legend, Integra) for numeric designations (3.2TL, etc). Now when someone asks an Acura driver what they drive, they typically say "an Acura" instead of "a Legend" or a "3.2TL". -Steve Makohin | Remove "ANTISPAM" from | address before replying.

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