Date: Sat, 29 May 1999 17:05:20 +1000
From: "The Gardners" <gardnersnopsam.com.au>
Subject: Re: Mercedes smokes BMW/Saab/Volvo with better model names


Oh yeah, one more thing. I think the number designations are bloody wonderful! I think that names are just some pathetic excuse to put in leather seats, a bigger engine or any other series of options into the same body half a dozen times much like the Ford and Holden brands in Australia. Al Gardner >Dan Perrera wrote in message <374F6035.22145F1Bnopsam.com>... >>The alpha-numeric designations to which you refer are far from meaning >>less. For example, 328i means 3 series with a 2.8 liter inline 6. What >>the hell does Valiant mean? I'll tell you, SQUAT!! Naming can be a >>double edged sword, there are cool names( i.e the Plymouth Prowler) and >>then there are crappy names (i.e the Ford Escort, Kia Sophia, >>ahh...there are more than enough crappy names. Next time you are on the >>highway take a look around) >> >>Dan >> >>comments4unopsameja.com wrote: >>> >>> Do descriptive and inspiring model names help sell cars? Its >>> quite evident they do. Good names like Accord and Grand Marquis >>> have greatly contributed to the success of those models. >>> >>> European makers were late to realize the advantage of descriptive >>> and inspiring model names. They instead have used meaningless >>> alpha-numeric designations like 900s, 318i, and 70. >>> >>> While a change to *feel good* names would be beneficial, European >>> makers have been trapped because most good names were reserved years >>> ago by foresighted Asian and American makers. Any maker of premium >>> cars would be happy to have the rights to names like Legacy and >>> Legend, but, alas, the Europeans weren't paying attention. >>> >>> But Mercedes is no longer trapped. They now have the rights to >>> all names previously used by Chrysler, AMC, and even Hudson. Their >>> purchase of Chrysler gave them a windfall of good model names. >>> >>> Out with C280. In with Valiant. Out with E300D. In with >>> Commodore. Out with S500. In with Ambassador. Out with SL500. >>> In with Gremlin. >>> >>> With *feel good* names, Mercedes will bury the other European >>> makers. "Mercedes Windsor" is regally inspiring. "318i", and >>> other designations used by BMW, Saab, and Volvo, are about as >>> inspiring as the *secret* expiration date code on condom packages. >>> >>> Sent via Deja.com http://www.deja.com/ >>> Share what you know. Learn what you don't. > >

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