Date: Sat, 29 May 1999 03:11:23 GMT
Subject: Mercedes smokes BMW/Saab/Volvo with better model names

Do descriptive and inspiring model names help sell cars? Its quite evident they do. Good names like Accord and Grand Marquis have greatly contributed to the success of those models. European makers were late to realize the advantage of descriptive and inspiring model names. They instead have used meaningless alpha-numeric designations like 900s, 318i, and 70. While a change to *feel good* names would be beneficial, European makers have been trapped because most good names were reserved years ago by foresighted Asian and American makers. Any maker of premium cars would be happy to have the rights to names like Legacy and Legend, but, alas, the Europeans weren't paying attention. But Mercedes is no longer trapped. They now have the rights to all names previously used by Chrysler, AMC, and even Hudson. Their purchase of Chrysler gave them a windfall of good model names. Out with C280. In with Valiant. Out with E300D. In with Commodore. Out with S500. In with Ambassador. Out with SL500. In with Gremlin. With *feel good* names, Mercedes will bury the other European makers. "Mercedes Windsor" is regally inspiring. "318i", and other designations used by BMW, Saab, and Volvo, are about as inspiring as the *secret* expiration date code on condom packages. Sent via Share what you know. Learn what you don't.

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