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Date: Sun, 13 Jun 1999 21:13:51 -0700
From: Noble <>
Subject: Re: Update: European makers mostly ignore psycho-babble wrote: > > A few weeks ago, there was a stunning realization that Mercedes > had acquired the rights to *real* names for cars with their > purchase of Chrysler. The threat of the the 500 being renamed > Ambassador, and the SL being renamed Gremlin, has prompted action > by the other European makers. > > BMW has entered secret negotations to buy Nissan. They plan > to use Maxima for the 5 series, and Altima for the 3 series. > Exactly how they can have two cars in the lineup with names > that mean *the best* remains unexplained. Perhaps egocentric > buyers will ignore the silliness and accept the badly needed > boost to their self-esteem offered by these names. > > In the meantime, Volvo plans to expand the illusion of offering > an advanced car by renaming models using symbols from the > Period Table of Elements. The pipe smokers will probably bite > off the stems in excitement. > > Saab will take the mystic approach. They already use the "-" > in model names. They will increase the mystery of what the > names mean by adding other typewriter symbols such as , "#", > and "%". > > But Mercedes still has the upper hand. On June 4, they registered > the most pretentious names possible. They now have the exclusive > rights to name their cars "$$$$", "$$$$$$", and "$$$$$$$$". > > Sent via > Share what you know. Learn what you don't. Don't laugh - - - Some years ago, I encountered a fellow who was in the business of making and selling (at car shows, etc.) various logo goodies for most marques. He stated (and I was able to verify) that he had gotten a U.S. trademark on Mazda's logo when the car was first to be imported into Canada. He figured (correctly) that Canada was their entry to the North American market - if the rotary engine, etc. could survive Canadian winter, it could safely be sold in the U.S. Long story short: He subsequently sold Mazda the right to use their own logo in the U.S. This was all long enough ago that he settle for some kind of a "5 figure" amount. Not bad. bob noble Reno, NV

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