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Date: Tue, 19 Jun 2001 23:06:19 -0400
From: "Carlucci" <Luccininopsamigy.net>
Subject: Re: Mercedes smokes BWM/Saab/Volvo with better model names


> obvious troll .. but I'll nibble a little > > The *Idea* (marketing) behind using the more anonymous number/letter > (740i, S40, C220) is to play down the individual model in favor of the > Marque (BMW, Volvo, M-B). I would agree with you as far as car owners are concerned. BUT, car fans would know that a 740iL is a BMW, without even saying BMW. Get a group of fans together, and when you say S500, they'll know immediately that you're talking about the Mercedes S500. Similarly, true fans will know that while and S500 is a Mercedes, an S4 is a an Audi, and an S5 is a Saab! It's those brainless idiots that would get an E430 over an E320 just because the 430 is not as common, and they still drive it like a fucking E320. E430 is made for DRIVING more than an E320, that's why it has the beefier engine! Alas, some people just wanna look cool, so they waste their money on the E430 when they might as well get the C240, cause that's what they drive it like. Ever notice how people with the S500 and S600's always drive the SLOWEST? Then people in busted up civics (not tricked out and soupped up, but just busted up!) drive even faster, with their tiny little 1.8 litre 4-bangers. No bigger waste of engine than an old lady in an S600, who never puts the tach above 1500. Luccininopsamigy.net If you want to be a winner, all you have to give is everything you've got.

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