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Date: Thu, 09 Aug 2001 04:38:08 GMT
From: Marc Escuro <mgescuronopsam.com>
Subject: Re: Saab and GMC


On 8/7/01 11:56 PM, in article 3B70E29D.7E2E5900nopsamsafish.com, "Johannes H Andersen" <johsnopsamsafish.com> wrote: > So so. Is advertising the solution to every problem? It is often used to > push inferior products. Mercedes didn't use to advertise very much. It > was only when the A-class was introduced they started reminding people > of the snob value of owning a Mercedes. Targeted advertising can be very effective. "A-Class" Mercedes?? Did I miss something along the way?? Is that the one below the "C-Class?" Mercedes advertises a lot. They're in a lot of publications, not necessarily on TV. > The huge cost has more to do with design by committee rather than > originality. Market research ect. Much engineering is subcontracted > to small specialist companies, e.g. Lotus. Incidentally now GM owned. > GM didn't invent the wheel so to speak. GM is moving away from "design by committee," from what I understand. They've also got some of the hottest designers in the auto market. They were featured, I think, in a current C&D, MT, or R&T mag.... Or it might have been BusinessWeek or Fortune. GM bought Lotus AGAIN!?!?!?!?!?!?! I thought they just go rid of them recently. 1996 or so... Whenever the last Corvette ZR1 was made. GM sold of Lotus to someone, along with some other "non-essential" companies. -- Marc Escuro mgescuronopsam.com http://home.att.net/~bryesquire "...when all hope is gone, you know sad songs say so much..."

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