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Date: 23 Nov 2001 08:08:21 -0800
From: nutmeggernopsameja.com (Nutmegger)
Subject: Re: Purchasing a Saab


(JMEL5) wrote in message > Yes, that's a great point, too. GM wants a return on its investments, and I > think it has a great investment in Saab. Of course or they wouldn't have bought them out. >Most car makers dream of the following that Saab enjoys worldwide. Isn't that the truth. What credit does Saab get for all the years it took to achieve that? >That isn't something that you can easily build. No it isn't and although marketing deserves some credit, it gets too much in my opinion. Most is word of mouth and the product itself. Saab does not need expensive advertising to sell their product. They have one of the most loyal followers. >Every car maker needs a luxury brand, too. GM is actually fortunate > because it has a few cars that have their own cultures, such as the Corvette, > the Camaro (until they kill it at the end of this year) and now Saabs. I've always loved corvettes. The '63 Stingray is my favorite. I had a chance to drive a '87 Vette and truthfully I liked my Saab better. >I don't > know much about the Australian market, but apparently Holden, which I think is > only in Australia, is a marque that GM is finally beginning to see as an > innovative producer of nice cars. > > JJ

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