Date: Wed, 16 Jan 2002 03:26:26 GMT From: victoriaeregdy <V.B.EREGDYnopsamC.UK 'NOSPAM'> Subject: Did something go wrong?
I need your help. My name is Victoria and I am a fourth year student at Heriot-Watt University in Scotland. I am currently conducting research for my dissertation, which aim is to pinpoint best practise in product recall. How do firms handle a situation where their products are malfunctioning and causing damage best possible. In order to find this out I need information from consumers that have experiences a product recall first hand. If you have owned a product which has been recalled, please answer my questioner and send it back to me via the e-mail address noted below. The information on your experience is vital to the completion of my dissertation and may help firms conduct product recalls more swiftly and service orientated in the future. All information which you enclose will be held confidential and not distributed freely. If you complete the questionnaire and send it back to me you will be participating in a draw where you can win a French Champagne. Thank you for your help Victoria V.B.EREGDYnopsamC.UK Please answer the questions below and send to V.B.EREGDYnopsamC.UK, when you finish. 1. male or female: 2. age: 3. Please mark an X by the answer which applies to you. School child Student Employed Unemployed Retired Other 4. In which industry to you work? 5. How would you categorise your income? E.g. low: £5000. High: 25000. Mark an X by the correct category. Low Medium High Very high 6. Have you ever owned products, which have been recalled? If no, go to question 14. 7. What was the last product you owned, which was recalled? 8. Describe how the product was recalled. E.g. newspaper ad, they called you, etc. 9. Did you think the firm handled the recall satisfactory? a. If no, why not? b. If yes, why? 10. How did the recall effect your opinion of the product? 11. How did the product recall effect your opinion of the company? 12. Name five good things and five bad things about how the recall was handled. 13. Will you consider buying this product again? a. If yes, why? b. If no, why? 14. How would you evaluate the strategy used to recall the product on a scale from one to ten? 15. Even though you have not owned a product which has been recalled, would you consider buying a product, which you have heard has been recalled a long time ago? a. If yes, why? b. If no, why? Thank you for your participation in this questionnaire:) Best regards Victoria Eregdy, V.B.EREGDYnopsamC.UK This message posted via FORUMZ.COMFORUMZ.COM, Not your Father's USENET!www.forumz.com
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