Date: Thu, 10 Apr 2003 15:46:56 -0700 From: "pablo" <pabloNOSPAMnopsammplyhombre.net> Subject: Re: GM to increase SAAB lineup
I think re-defining the "sports" aspect is key to Saab's future image. Look at what is making Nissan successsful, and boosting the image. It annoys me that a brand like Saab, which reached the pinnacle of its reputation with cars that combines performance with practicality sees its salvation in a plain vanilla approach and in volunteering for anonymity by simply going for a "me too" approach. It needs something that refreshes its image. The small hatch is a better bet to achieve that than the SUV, I think. Everybody and their dog has an SUV, and no one will ever claim they buy an SUV because it instills them with a sense of driving passion. Saab needs something special. A new generation Sonnet would be utterly cool, but GM would find a way to base it on the Pontiac Sunfire or something. As long as they don't base the SUV on the Aztec, though... ...pablo
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