Date: Thu, 28 Apr 2005 02:58:48 GMT
From: "James Sweet" <jamessweetnospamail.com>
Subject: Re: Why is this newsgroup all technical troubleshooting?


> > > > At the end of the day, I fear the mantra of 'Shareholder Value' in > > conjunction with 'Brand Exploitation' has done great harm over the last 10 > > or so years to a lot of great products including automobiles. Individually > > and in balance with "Product and Service Improvement" they work great - > > but ignoring the latter two in favour of the first two as a leading policy > > at the executive level... Well - you end up losing 1.2 billion on the > > biggest incorporated production and finance enterprise ever developed... > > GM is far from the only company with this problem. Marketers are always talking about the value of brand names while studies show that consumer value of brands is plummeting. It's no surprise, you can fool people for a while by slapping a well known name on junk, but once people figure it out there's no going back, that name is forever associated with junk.

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