Date: Fri, 24 Jun 2005 08:00:40 +0200 From: Xenna <xennarnospamo.com> Subject: Re: Maintain Your Identity - Saab
Grunff wrote: > Saab Guy wrote: > >> Has anyone seen this site yet? >> >> Saab - Maintain Your Identity >> >> http://www.maintainyouridentity.net/ > > That is the lamest attempt at viral marketing I've seen this year. The overall message seems to me: I don't like cars so I buy a Saab. > Moreover, it made me really sad. This is really what it has come down > to. "Buy a Saab because Saabs are different" - no longer "Buy a Saab > because Saabs are good". The irony is there is far less differentiation > now than there was before, when they were good... Sometimes when I'm in my Saab, stuck in traffic and they play one of the Dutch elitist "Look at how different I am!" commercials on the radio I actually feel a sense of shame for driving one. Then, in the parking lot at the university where I work, I sometimes have trouble seeing which one of the black 9-3's is mine. What do I do now to be different? The irony of it all... :( X.
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