Date: Thu, 28 Jul 2005 16:50:38 GMT
From: Saab Guy <>
Subject: Re: Saab 9-6x photo (SUV should be part "Utility")

Pooh Bear, Thanks, that's sad. So I guess it ended in 2004? That's the only SUV I've ever appreciated and respected. SaabGuy On Thu, 28 Jul 2005 17:46:18 +0100 Pooh Bear <> wrote: > Saab Guy wrote: > > > Here are some examples of what a real SUV should look like. > > > > > > > > > > > > By the way, does Land Rover still do Camel Trophy today? > > 18 YEAR SPONSORSHIP COMES TO AN END > Over the last 18 years, Land Rover and Worldwide Brands Inc., sponsors of Camel Trophy have worked together to build an > unrivaled international event. This reputation has mutually benefited both parties providing the ultimate showcase for Land Rover > vehicles and Camel Trophy Adventure Products. As lifestyles change, Camel Trophy has successfully evolved into a multi-disciplined > event. This shift in direction is targeted primarily at broadening the appeal to an even wider audience. Land Rover and WBI as a direct > result of this shift in strategy have decided to dissolve the co-sponsorship agreement of the world's foremost international adventure > challenge, Camel Trophy. > > Driving will still play a part in the event, but the emphasis has move away from a 4x4 focus, and as such, no longer maximizes Land > Rover's sponsorship objectives. The partnership, has ended on a high after last years' ground-breaking event in Chile and Argentina, > which offered an ideal showcase to demonstrate the world-beating off-road capabilities of the Freelander, Land Rover's newest > lifestyle 4x4. > > "There are few sponsorship relationships that have withstood the test of time as successfully as Camel Trophy and Land Rover. This > has been as excellent association for us and over the years Land Rover has given the event an outstanding level of support. However, > as the event now includes so many other sporting activities, the emphasis can no longer remain solely on 4x4," commented Nick > Horne, WBI Special Events Director. > > Speaking about the decision, Rover Group Marketing Director Martin Runnacles said: "We have enjoyed a unique relationship with > the Camel Trophy event over almost two decades and it has played a major role in sustaining the image of Land Rover as the > manufacturer of the best 4x4's in the world. However, with the changing character of the event it will no longer provide us with an > active demonstration of Land Rover's brand essence - limitless capability. We wish Camel Trophy every success with their new > format. As for Land Rover, future activities will concentrate on our customer base with the emphasis very much on rugged off-road > adventure." > > As Land Rover focuses on new sponsorships the Camel Trophy event will continue to push the parameters of adventure for the year > 2000. > > Ends > > > Issued by: > Jardine Wesson International PR Consultants > Date: > 25 February 1999 > > > > Graham >

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