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Date: Tue, 09 Aug 2005 20:04:02 +0100
From: Colin Stamp <col.dustbinnospamp.plus.com>
Subject: Re: Who Drives a Saab?


On Tue, 9 Aug 2005 18:29:13 +0100, "John Hudson" <mypcnospam.com> wrote: > >"Colin Stamp" <col.dustbinnospamp.plus.com> wrote in message >news:0i6ff1p9jmqupubdr80h2tuttn4utl7kr8nospamcom... >> On Mon, 8 Aug 2005 18:15:20 +0100, "John Hudson" <mypcnospam.com> >> wrote: >> > >> >I know of people who try ownership of different makes. During their time >> >with a BMW there character changes. What rubbish. >> > >> >> That's not the way I read it at all. Buying a BMW doesn't turn you >> into an moron. It's more a case of morons seem to be more likely to >> buy a BMW. I reckon they are affected by the image of the cars as much >> as the rest of us - they actually *want* to be associated with that >> image. > >Hello Colin, do you think the image they wish to be associated with might >be quality engineering? Incidentally what image do you associate with a >Saab? > Many BMW owners doubtless buy them for what they take to be quality engineering, but the ones I was talking about go for what they no doubt see as some kind of "assertive, dynamic go-getter" image. From the viewpoint of most non-BMW owners, that same image becomes one of "pushy tosser". I didn't think Saab had any particular image. People that encounter me on the road in my 9-3 obviously get the impression that they tend to be driven by super-stud driving-god types. Cheers, Colin.

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