Date: Wed, 06 Dec 2006 15:49:49 -0500
From: Fred W <malt_houndnospamo.com>
Subject: Re: Million Mile Saab 900 SPG


- Bob - wrote: > On 5 Dec 2006 23:04:45 GMT, Dave Hinz <DaveHinznospaml.com> wrote: > > >>On Tue, 05 Dec 2006 18:47:37 GMT, Jeremy Brown <jerem43nospamnet> wrote: >> >>>Check this guy out: >>>http://www.jsonline.com/story/index.aspx?id=538098 >>>A million miles on his 1990 SPG with only regular maintenance. Just >>>collision damage replaced. >> >>That'd be Peter. I was wondering when he'd hit it, I figured it was >>about due. Pity that Saab won't take it for their museum in trade for a >>new one, before the buyout that was the plan from what I understand. >> >>Dave Hinz > > > What a bunch of chumps. It's only the world's greatest advertising > opportunity. Film him with the Saab, highlight that he went 1 mil > miles, say something like "Peter xx drive his Saab one million miles > without any major repairs. As a reward, we gave him a new one asked > him to do it again". > > I can't believe they'd be stupid enough to miss an opportunity like > this. Even if we know that a newer one won't go the distance like his > 900, the public doesn't. Some marketing genius probably decided that > it might encourage people to hold on to their cars longer. > > Funny, Toyota seems to think this is a good idea. But their top mileage owner is some guy with only a little over 300k miles AFAIR. I guess their marketing doods went to a different school of business? That kind of advertising goes a long way toward creating the "perception of reliability" which is far more important than any reality. Toyotas are not really any more long lived than SAABs, in fact the reverse is probably true, but that isn't the public's perception. Just ask someone not in tune with either brand... -- -Fred W

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