Site News - 1/3 Member of the Year: DougM
Date: Wed, 6 Dec 2006 14:07:21 -0000
From: Elder <>
Subject: Re: Million Mile Saab 900 SPG

In article <6v3cn2tfuts8ik6g5v7jspn5ovgmdutlvbnospamcom>, says... >On 5 Dec 2006 23:04:45 GMT, Dave Hinz <> wrote: > >>On Tue, 05 Dec 2006 18:47:37 GMT, Jeremy Brown <jerem43nospamnet> wrote: >>> Check this guy out: >>> >>> A million miles on his 1990 SPG with only regular maintenance. Just >>> collision damage replaced. >> >>That'd be Peter. I was wondering when he'd hit it, I figured it was >>about due. Pity that Saab won't take it for their museum in trade for a >>new one, before the buyout that was the plan from what I understand. >> >>Dave Hinz > >What a bunch of chumps. It's only the world's greatest advertising >opportunity. Film him with the Saab, highlight that he went 1 mil >miles, say something like "Peter xx drive his Saab one million miles >without any major repairs. As a reward, we gave him a new one asked >him to do it again". > >I can't believe they'd be stupid enough to miss an opportunity like >this. Even if we know that a newer one won't go the distance like his >900, the public doesn't. Some marketing genius probably decided that >it might encourage people to hold on to their cars longer. > > > I was about to post this story. Even have him drive to the Factory gates, hand the guys to the security guard and say "The test drive was OK, I might buy one", then finish the ad focusing on the 1million mile ODO. With a strapline like "Saab, take your time" or something. -- Carl Robson Audio stream: Homepage: Now Playing at home:Robert Johnson-Honeymoon Blues

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