New Saab-Scania Emblem



NEW SAAB-SCANIA EMBLEM APPEARS ON 1985 SAABS

Among the changes that distinguish the 1985 Saabs is a mythological beast: a griffin appears on the hood, trunk lid and steering wheel of the Saab 900, 9005 and Turbo this year.

The crowned griffin head, registered as a Scania trademark in 1901, has been integrated into the new design of Saab-Scania AB's corporate symbol. It will serve as the unifying emblem for the entire Saab-Scania group.

The griffin adorned the radiator grill of the first Scania car in 1901 and reflects Saab-Scania's automotive tradition, the new symbol incorporates the names Saab and Scania with an ellipse symbolizing the company's aircraft and space technology.

Swedish Artist Carl Frederick Reutersward, responsible for the design, describes the Saab-Scania symbol as a circular panel with an inscribed super-elliptical band.

"This band gives the optical illusion of movement," he said, "so that, while integrated into a unit, the names Saab and Scania both stand out in their own perspectives."

The griffin is red with a gold crown, the rings are

silver, and the background is the navy blue Saab-Scania company color.

The mythological griffin dates back to Greek antiquity. It is a fabulous winged creature with the head and claws of an eagle and the body of a lion. It symbolizes the sun, the arch of the heavens and the golden light of dawn. The ancient Greeks consecrated the griffin to Apollo the Sun God. In heraldry, as in the Saab-Scania symbol, the griffin is portrayed without wings.

The Swedish Saab-Scania group, which specializes in transportation equipment, includes three major divisions: Trucks and buses are produced by the Scania Division; military jets and civilian airliners by the Saab Aircraft Division; and automobiles by the Saab Car Division. In addition, Saab-Scania Combitech produces high-technology products derived from the Saab-Scania military aircraft operations; and Saab-Scania Enertech is involved in energy technology.


Return to 1985 Model News Index

The content on this site may not be republished without permission. Copyright © 1988-2020 - The Saab Network - saabnet.com.
For usage guidelines, see the Saabnet.com Mission and Purpose Page.
[Contact | Site Map | Saabnet.com on Facebook | Saabnet.com on Twitter | Shop Amazon via TSN | Site Donations]